Friday

Antiona Ad



I found this ad online and I could not resist picking it apart. The ad is for a Woman’s boutique in Milan called Antonia. It is a picture of a man with a Vagina, and on the bottom the ad says, “For women only.” This ad made me angry because it displays a woman’s vagina as an object to be played with. There is no respect for the woman or the man in this ad. To blend them blurs the line and takes away what makes us different from each other. Woman have been degraded in advertisements before, normally in cigarette, alcohol, or beauty ads; but this ad take that degradation to another level. This ad takes the woman’s vagina and treats it like a prosthetic leg. As if we can just remove it anytime we get ready and put it somewhere else.

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